Mission
The objective of this research is to try to check how “mommy fans” effect on current patterns off parasocial relationships between fans and you can idols and get greater facts on the motivations root the fresh acquisition of idol dolls. In addition, from the such as the feel and you can viewpoints away from male idol fans, the research aims in order to develop the new understanding of partner choices and you may increase knowledge of the motives driving idol-doll consumption.
Design/methodology/method
Taking idol-toy buyers as browse stuff, this study used textual investigation along with-depth interview to explore fans’ motives for purchasing idol dolls.
Results
Idol doll orders is actually inspired of the psychological attachment, such as for example certainly mother admirers exactly who attempt to introduce a feeling of manage and keep maintaining a moms and dad–child dating. While doing so, to shop for idol dolls also can serve as an excellent disguise to possess girlfriend fans to hide their personal goals regarding their idols. Additionally, idol dolls serve as semiotic identifiers, attracting including-oriented admirers and you will putting on people detection. It must be indexed one to male idol fans, that are thought deviant from the male normative, face analysis in female-ruled organizations, searching for next evidence of credibility.
Simple ramifications
This study promotes understanding the motivations trailing idol-doll instructions and can assist advertisers during the providing into the psychological requires out-of fans, such as for example mother admirers, of the developing and you can purchases dolls you to resonate with the need sense off attachment.
Social effects
Of the acknowledging and you will concentrating on the good areas of fan situations, this research contributes to the fresh new constant procedure for de-demonization and you may normalization out of fandom. In addition, this research and aims so you can sign up to an even more full facts of your own struggles and psychological means of Chinese young age group.
Originality/well worth
This research examines the brand new below-researched mommy-enthusiast group’s mental requires and their motivations of purchasing idol-dolls. Additionally recognizes this new collection of viewpoints and event of men idol admirers, providing another and you may novel opinion to your idol-toy usage.
1 Inclusion
” tabindex=”0″> considering celebrities’ appearance had been ended up selling once the yet another means to possess Chinese fans to talk about its good affection for their dear idols, ultimately causing producing a special Chinese fandom people. For the Weibo (one of the most prominent social networking systems in the China), the web based community having idol-doll-founders, people, and you can idol admirers now has amassed more 460,000 supporters which will be very feminine-reigned over. With this program, it’s quite common for fans, who’s got an enormous line of idol dolls, to share lovable photo and you will display the experiences in dressing and you may implementing cosmetics on their “newborns.” According to the newest consumer statement, among idol-doll users, the newest blog post-2000 age group represents the best ratio, getting together with 43 %, accompanied by new article-1995 age group positions next, that have a percentage from the twenty six % (“2021 Thread Doll Members Perception Declaration” 2021). Therefore, Age bracket Z, somebody, people born amongst the later 90s in addition to very early 2010s (Priporas mais aussi al. 2020), actively activates that have idol-toy requests compliment of entertaining social media systems.
On era out of participatory fandom and lover discount, fans’ usage tastes and their seen reference to idols are extremely subjects off academic lookup. Just how admirers relate solely to celebrities might have been identified as parasocial interaction-the latest nonreciprocal, fictional communication ranging from admirers and you will mass media personae (Liebers and you may Schramm 2019; Yan and you may Yang 2021). In recent years, admirers definitely stepping into the new parasocial dating fantasize from the an almost kinship with idols, so long as they may manage, or at least features an evident standard of influence on its idols. To the Chinese social networking, discover a pattern in which fans, especially women, relate to by themselves while the idols’ moms and dads, aunts, otherwise siblings. When you are previous research has widely checked-out parasocial relationships according to heterosexual norms and you will fans’ intimate ambitions regarding the idols (i.elizabeth., “girlfriend/partner fans” regarding idols), absolutely nothing might have been understood on “mommy admirers”,“Mother fans,” consider admirers (usually female admirers) who happen to be co-fostering idols/celebrities since their elderly female family https://getbride.org/sv/heta-latinska-kvinnor/ relations. They say themselves as the mommy of idol consequently they are indulgent so you can idols, bringing them given that precious, innocent high school students who need its additional care (Yan and you may Yang 2021).